About us

Kia ora and welcome to MSA

We are proud to be a 100% New Zealand owned and headquartered.

MSA Group defies conventional categorization. We are a distinctive fusion of commercial investments and social enterprises, blending profitability with purpose.

We are driven by a core belief: the most impactful way to confront the social challenges in our communities is by spotting untapped commercial opportunities to launch sustainable businesses that create meaningful employment for underserved populations.

What truly sets us apart is the diverse expertise of our founders. With a proven track record across New Zealand, Australia, and Asia, we have built, scaled, and exited ventures in a broad spectrum of industries—including recruitment, real estate, motor vehicles, technology, business services, education, coworking spaces, and social services.

  • Lachlan Sloan

    COFOUNDER

    Lachlan is the Group CEO, leading the strategic direction of the organisation while working across Australia and New Zealand to drive growth, partnerships, and operational excellence.

  • Cyril Gudgeon

    COFOUNDER

    Cyril is the Deputy Chief Executive for our Youth Services business units across Australia and New Zealand, providing strategic leadership and operational oversight to deliver high-quality outcomes for young people and communities.

  • Delaine Gudgeon

    COFOUNDER

    Delaine provides strategic advice on operational and service delivery matters while supporting Cyril in the day-to-day leadership and management of the Youth Services business.

  • Vikki Zhang

    Vikki Zhang

    CFO

    Vikki is the Group Chief Financial Officer, overseeing the financial strategy, governance, and performance of the organisation across Australia and New Zealand.

  • Anthony Moore

    CIO

    Anthony is the Technology Lead for MSA Group, driving technology strategy, systems innovation, and IT solutions that support the organisation's operations and growth.

  • Liz Grover

    SENIOR ACCOUNTANT

    Reporting to Group CFO Vikki Zhang, Liz leads the accounting function for our New Zealand operations, ensuring financial accuracy, compliance, and effective financial management across the business.

  • Marvin Singh

    IT MANAGER

    Marvin oversees and manages the day-to-day IT operations across the group, ensuring reliable technology support, system performance, and seamless business continuity.

  • Claire Allen

    ACCOUNTS OFFICER

    Claire manages the organisation’s accounts and administration, ensuring smooth operational processes.

  • Resty Ongoco

    EXECUTIVE ASSISTANT

    Resty is the Group Executive Assistant, providing administrative support and coordinating day-to-day activities across the organisation.

  • Nicola Cribb

    PERSONAL ASSISTANT

    Nicola is the Personal Assistant to our Co-Founders, Cyril and Delaine, providing dedicated administrative and coordination support.

  • Dianne Levy

    PERSONAL ASSISTANT

    Dianne is the Personal Assistant to our Co-Founder, Lachlan, providing dedicated administrative and executive support.